The future of AI-driven fraud isn’t on the horizon — it’s already here. And it’s more advanced, scalable, and dangerous than most realize.

Recently, new AI tools have generated significant attention by offering a feature that allows AI "doubles" to join Zoom calls on behalf of users. While this might seem like a harmless convenience, it represents a broader, more troubling trend: AI-generated personas capable of real-time interaction. 

In the wrong hands, these technologies will supercharge fraud operations, turning what were once isolated deepfake scams into scalable, automated threats that impact all forms of digital communications, including sensitive video calls.

The Next Step in AI Impersonation

At Reality Defender, we track deepfake threats across industries, from finance to government to enterprise security and beyond. What we’re witnessing is unprecedented: AI-generated voices and faces that are nearly indistinguishable from real people, with response times so fast they can carry out live conversations in real-time. Just last week, a disturbing demonstration on X showcased a real-time voice deepfake with virtually no latency — an attacker was able to control a synthetic voice on the fly, responding seamlessly to live prompts.

The implications of this go far beyond just one demonstration. AI impersonation isn’t just getting better; it’s becoming more accessible and easier to deploy at scale. The rise of agentic AI, or AI capable of taking autonomous actions, means that fraudsters no longer need to manually orchestrate each attack. Instead, they can deploy AI-driven agents that automatically initiate scam calls, conduct business negotiations, or even join high-level corporate meetings — all while masquerading as a real employee, executive, or client.

The Cost of Inaction

The financial impact of AI fraud is staggering. Across industries, businesses lose an average of $450,000 per successful AI-driven scam. In the financial sector, that number rises to $600,000 per attack, according to Regula. Yet despite these mounting losses, 80 percent of organizations lack protocols for handling deepfake attacks (per business.com).

What’s even more concerning is that many companies still rely on outdated security protocols — ones designed for an era before real-time deepfake threats existed. Two-factor authentication (2FA) and traditional biometric verification methods (such as voice recognition) were never built to withstand AI-generated fraud at this level. Organizations that fail to adapt to this new reality are leaving themselves and their customers exposed to massive financial and reputational damage.

AI Impersonations Disrupts Business Operations

Until now, AI-driven scams have largely been limited to pre-recorded deepfake videos or synthetic voice clips used in targeted attacks. But the advent of real-time AI agents changes everything. Deepfake impersonators are now capable of carrying out sophisticated attacks including (but not limited to):

Joining a board meeting disguised as a high-level executive to manipulate financial decisions.

Initiating fraud calls in real-time to scam employees into revealing sensitive information.

Conducting social engineering attacks at scale, carrying out thousands of personalized, convincing conversations simultaneously.

This isn’t speculation; it’s happening now. And as AI continues to improve, these threats will only become more convincing, efficient, and widespread.‍

Reality Defender Combats Deepfake Impersonation in Real Time

While the threat is evolving rapidly, so too is our ability to detect and neutralize it. At Reality Defender, we developed an advanced deepfake detection solution that identifies AI-generated impersonations in real time during live calls on the world’s most popular video conferencing platforms.

Deepfake impersonation detection on web conferencing works by analyzing subtle inconsistencies in AI-generated media, instantly spotting the telltale signs of synthetic manipulation even when deepfakes are highly realistic. Our tool then discreetly warns leadership on the call that a deepfake impersonation is taking part in the meeting. By integrating directly into enterprise communication platforms, we provide businesses and governments with the tools they need to detect AI impersonators before they can cause real harm.

Secure Your Critical Communications Now

The AI impersonation threat is no longer limited to niche cybercrime operations, but an enterprise-scale risk that every organization must address. Businesses that fail to implement real-time deepfake detection tools are leaving themselves vulnerable to fraud on an unprecedented scale.

Reality Defender is at the forefront of AI security, anticipating threats before bad actors can fully operationalize them. Our mission is simple: to ensure that trust remains the foundation of digital communication in an era of increasingly sophisticated deception.

The question isn’t whether AI impersonation will impact your business. It’s whether you’ll be prepared when it does.

To learn how Reality Defender can secure your organization’s critical communications, schedule a conversation with our team today.